GOOGLE ADS MANAGEMENT · UK

Google Ads management that turns clicks into qualified leads.

We plan, build and optimise Google Ads campaigns that drive real enquiries — not just traffic. From Search to Performance Max, we manage every detail so you can focus on growth.

Familiar frustrations?

If your Google Ads spend feels like it disappears without results, you are not alone.

Wasted spend, few leads.

Your budget disappears into clicks that never convert — broad match abuse, irrelevant search terms and weak landing pages.

Set and forgotten.

The last agency built the account and never touched it again. No testing, no optimisation, no accountability.

No clarity, no control.

Reports packed with vanity metrics. No straight answer on which campaigns actually drive revenue.

Every campaign, fully managed.

A complete service built around performance — nothing bolted on later, nothing billed as extra.

Full account audit and competitor analysis
Keyword research and negative keyword strategy
Campaign and ad group architecture
Responsive search ad copywriting with A/B variants
Audience and demographic targeting
Conversion tracking and Google Tag Manager setup
Bid strategy configuration — manual, smart or Performance Max
Google Analytics 4 integration
Landing page conversion recommendations
Weekly optimisation — bids, ads, keywords, search terms
Monthly performance reporting with plain-language insights
Dedicated account manager
THE GOOGLE STACK · END-TO-END

One agency. Your entire Google ecosystem.

From campaign launch in Google Ads, through event tracking with Google Tags, to attribution and reporting in Google Analytics — we manage the full measurement loop so nothing falls through the cracks.

Five steps. One growth engine.

01

Discover

Full audit of your account, competitors, audience and goals. If you are starting fresh, we plan from scratch.

02

Strategise

Campaign architecture, budget allocation, conversion goals and bid strategy mapped out and signed off.

03

Launch

Tracking verified before spend goes live. Campaigns go live with full visibility from day one.

04

Optimise

Weekly bid reviews, ad testing, search term pruning and landing page alignment to keep quality score climbing.

05

Report

Monthly report with wins, spend breakdown, conversion data and clear next-month priorities. No jargon.

Real campaigns. Measurable change.

40%
Lower cost per lead
60
Days to result
120+
Negative keywords added

SD Homecare — Google Search Campaign

Challenge

High cost-per-click and low enquiry volume despite active spend. Campaigns were targeting broad, irrelevant search terms with no negative keyword list in place.

Approach

Restructured campaigns by service type, added 120+ negative keywords, rewrote ad copy around carer-facing messaging, rebuilt landing page alignment.

Result

40% reduction in cost per lead within 60 days. Enquiry volume doubled without increasing monthly ad spend.

See All Case Studies

Not another PPC agency.

We do things differently — and our results reflect it.

Multi-channel PPC expertise

Google Search, Performance Max, Shopping, Display and YouTube — we run the full Google Ads stack, not just search.

Transparent reporting

Monthly reports in plain language. Real conversion data. No vanity metrics. You see exactly where every pound goes.

No lock-in contracts

Rolling monthly engagement after the onboarding period. We earn the retainer every month — no long-term lock-in.

Questions, answered.

We recommend a minimum of £500 per month in ad spend to gather meaningful data. Budget recommendations follow your free audit, based on your industry, location and goals.

Most clients see improved lead quality within 30 days. Significant volume increases typically appear by month two or three as campaigns exit the learning phase.

Both. We audit what exists and recommend whether to restructure or rebuild based on account history and performance data. You keep full ownership of the account at all times.

A monthly PDF report covering spend, clicks, conversions, cost per lead and strategic recommendations for the following month. No jargon, no filler.

We work on a rolling monthly basis after an initial 3-month onboarding period. No long-term lock-in — we earn your retainer every month.

Yes. We write all search ad variants as part of the service — copy is never charged separately. You approve before anything goes live.

Ready to get more from every click?

Book a free Google Ads audit. We will review your account, identify waste, and show you exactly what is possible — no obligation, no pitch deck.

Request your free Google Ads audit.

We will review your account, identify waste, and send you a clear action plan within two working days.