Google Ads Management

Google Ads Management That Turns Clicks Into Qualified Leads

We plan, build and optimise Google Ads campaigns that drive real enquiries — not just traffic. From search to Performance Max, we manage every detail so you can focus on growth.

Google Ads dashboard with pink and purple data visualisation
£2M+Ad Spend Managed
65+Active Clients
40%Avg Cost Per Lead Reduction
4.2xAverage ROAS
Who We Help

Sound Familiar?

If your Google Ads budget feels like it's disappearing without results, you are not alone.

💸

Budget Disappearing

Spending on Google Ads but seeing no leads or sales — clicks without conversions.

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No Strategy Explained

Agency took fees but never explained the campaign structure or targeting rationale.

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Set and Forgotten

Campaigns set up once and never touched again — no optimisation, no improvements.

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Irrelevant Clicks

Wasted budget on irrelevant searches, broad match abuse, and poor keyword targeting.

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No Clarity on Results

Reports full of impressions and clicks — but no clear picture of what's actually working.

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Weak Landing Pages

Traffic landing on pages that don't convert — misaligned messaging, slow load times.

Deliverables

Everything Included in Your Campaign

A complete Google Ads management service — from audit to ongoing optimisation.

Account audit and competitor analysis
Keyword research and negative keyword strategy
Campaign and ad group architecture
Responsive search ad copywriting (A/B variants)
Audience and demographic targeting setup
Conversion tracking and GTM setup
Bid strategy configuration (smart / manual / PMax)
Google Analytics 4 integration
Monthly performance reporting with insights
Ongoing bids, ads, keyword and landing page optimisation
How It Works

From Audit to Results

A proven 5-step process that gets your campaigns live, optimised and generating leads.

01

Discovery

Account audit, competitor review, and goal alignment.

02

Strategy

Campaign types, keyword tiers, budget allocation mapped.

03

Launch

Campaigns built and live with tracking verified first.

04

Optimise

Weekly bid reviews, ad testing, and search term pruning.

05

Report

Monthly plain-language insights, wins, and priorities.

Results

Real Results, Real Businesses

40%
Reduction in cost per lead within 60 days
120+
Negative keywords added to remove waste
3.8x
ROAS achieved after campaign restructure

SD Homecare — Google Search Campaign

Challenge

High CPCs and low enquiry volume despite active spend. Campaigns targeting too-broad keywords with no negative list.

Approach

Restructured campaigns by service type, added 120+ negative keywords, rewrote ad copy around care-specific search intent.

Result

40% reduction in cost per lead within 60 days. Enquiry volume doubled without increasing spend.

Why InSync

What Makes Us Different

🎯

Full Campaign Ownership

We manage Search, Display, Shopping, and Performance Max — all under one roof.

✍️

Creative & Copy Included

We write your ads, not just set bids. Full creative support is standard.

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Sector Experience

Deep expertise in care, local services, and B2B lead-generation campaigns.

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Transparent Reporting

Monthly reports in plain language — no jargon, no vanity metrics.

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No Lock-In Contracts

Rolling monthly basis after the initial 3-month onboarding period.

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Conversion-First

Every decision made against the goal of reducing your cost per lead.

FAQ

Common Questions

We recommend a minimum of £500/month in ad spend to gather meaningful data. Budget recommendations are made after your audit based on your industry and goals.

Most clients see improved lead quality within 30 days. Significant volume increases typically appear by month two or three as campaigns exit the learning phase.

Both. We audit what exists and recommend whether to restructure or rebuild based on account history and performance data.

Monthly PDF report covering spend, clicks, conversions, cost per lead, and strategic recommendations for the following month.

We work on a rolling monthly basis after an initial 3-month onboarding period. No long-term lock-in.

Ready to Get More From Your
Google Ads Budget?

Book a free audit and we'll review your account, identify waste, and show you exactly what's possible.

Tell Us About Your Business