1. Who We Are
InSync Agency ("we", "us", "our") is a digital marketing agency registered in England and Wales. Our registered address is in London, United Kingdom. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have questions about this policy or our data practices, contact us at: hello@insyncagency.co.uk
2. What Data We Collect
We collect personal data in the following circumstances:
- Enquiry forms: Name, email address, phone number, company name, website URL and any information you provide in your message.
- Website analytics: Anonymised data about how you interact with our website via Google Analytics 4, including pages visited, time on site and traffic source.
- Cookies: Technical data stored in cookies to improve your experience. See our Cookie Policy for full details.
- Client communications: Email correspondence and project-related information when we work with you as a client.
3. How We Use Your Data
We use your personal data for the following purposes:
- Responding to your enquiries and providing information about our services
- Delivering our digital marketing services to clients
- Sending relevant communications about our services (where you have consented)
- Improving our website and services based on usage data
- Complying with our legal obligations
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Legitimate interests: Responding to enquiries and improving our services
- Contract performance: Delivering services to clients
- Consent: Marketing communications and non-essential cookies
- Legal obligation: Where required by law
5. Data Sharing
We do not sell your personal data. We may share data with:
- Technology providers we use to operate our business (e.g. email platforms, CRM software) — all are bound by data processing agreements
- Google Analytics — for website analytics (anonymised)
- Legal or regulatory authorities where required by law
6. Data Retention
We retain enquiry data for 2 years from the date of last contact. Client data is retained for 7 years following the end of our working relationship (for legal and accounting purposes). You may request deletion at any time (see Your Rights below).
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Erasure ("right to be forgotten") — subject to legal obligations
- Restrict processing in certain circumstances
- Data portability in a machine-readable format
- Object to processing based on legitimate interests
- Withdraw consent at any time where consent is the legal basis
To exercise any of these rights, email us at hello@insyncagency.co.uk. We will respond within 30 days.
8. Cookies
Our website uses cookies. For full details of the cookies we use and your choices, please see our Cookie Policy.
9. Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure. Our website uses HTTPS encryption and access to client data is restricted to authorised team members only.
10. Complaints
If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
11. Changes to This Policy
We may update this policy from time to time. We will notify clients of significant changes. The current version is always available at this URL.